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Seafarers Worldwide Group

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Texting Your Food

If you own a food truck business, it is important your clientele can find your truck no matter where you park. Many food trucks rely on social media to inform followers of their next location, but SMS marketing provides a better way to update customers on where you are. There are several ways to use text marketing to grow your business and ensure that your patrons always know where to find you.

Texting your food

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One of the best things about this communication channel is that text messages have a high open rate, increasing the chance that your subscribers get your message. When you post your current location on your website or social media accounts, there is no guarantee that your customers will actually see the update. Alternatively, when you text your customers directly, they will be able to pick up your message quickly and make their lunch plans.

Your food truck may offer special menu items every day or simply do occasional promotions. Sharing your menu specials via text message can help to increase your business for the day. If you have several specials, then you can highlight one and include a link to your website that details the rest of the information in the text.

It is also beneficial to use texting to share exclusive offers and discounts to your followers. These offers provide a little extra incentive to stop by for a bite. After all, everybody loves a good discount!

Text messages are the perfect way to share last minute deals. If you're having a slow day, send out a text to your subscribers with a last minute deal that is only redeemable that day. If you time it well, you can reach them when they are deciding what to do for lunch. A limited time deal will motivate them to choose your food truck over the competition.

Another way to use SMS marketing to boost your food truck business is to develop contests and scavenger hunts. Text to win contests are easy to run and have the added benefit of growing your texting subscribers. You can promote your contest on print ads, your website and social media, and on your truck itself. Your customers can text a keyword for a chance to win something, such as gift cards, free meals, and more. It is best if everyone gets a small reward for entering.

As a mobile business, it is also possible to create a game out of letting people find you through a scavenger hunt. Although you do not want to make it too difficult, it can drive business and excitement by engaging your customers. If you choose to do this, consider providing a special incentive for customers who participate.

You can also choose to receive feedback from your customer via text message. Many people prefer to handle customer service communication through text messages, but a lot of companies do not think to offer this service. Furthermore, it is easy to send out polls to your subscribers to gain invaluable insight. You simply have to send out a question along with two to four keywords. Your subscribers text back the keyword that matches their answer choice. Then, the keyword with the most texts is the winner. You can use polls to develop a new menu or decide where to park the next day.

SMS marketing is a great way to communicate with your customers and enhance engagement. Clever text message campaigns not only let them find your food truck; they also motivate them to choose you more often

TITLE I--IMPROVING CAPACITY TO PREVENT FOOD SAFETY PROBLEMSSec. 101. Inspections of records.Sec. 102. Registration of food facilities.Sec. 103. Hazard analysis and risk-based preventive controls.Sec. 104. Performance standards.Sec. 105. Standards for produce safety.Sec. 106. Protection against intentional adulteration.Sec. 107. Authority to collect fees.Sec. 108. National agriculture and food defense strategy.Sec. 109. Food and Agriculture Coordinating Councils.Sec. 110. Building domestic capacity.Sec. 111. Sanitary transportation of food.Sec. 112. Food allergy and anaphylaxis management.Sec. 113. New dietary ingredients.Sec. 114. Requirement for guidance relating to post harvest processing of raw oysters.Sec. 115. Port shopping.Sec. 116. Alcohol-related facilities.

TITLE II--IMPROVING CAPACITY TO DETECT AND RESPOND TO FOOD SAFETY PROBLEMSSec. 201. Targeting of inspection resources for domestic facilities, foreign facilities, and ports of entry; annual report.Sec. 202. Laboratory accreditation for analyses of foods.Sec. 203. Integrated consortium of laboratory networks.Sec. 204. Enhancing tracking and tracing of food and recordkeeping.Sec. 205. Surveillance.Sec. 206. Mandatory recall authority.Sec. 207. Administrative detention of food.Sec. 208. Decontamination and disposal standards and plans.Sec. 209. Improving the training of State, local, territorial, and tribal food safety officials.Sec. 210. Enhancing food safety.Sec. 211. Improving the reportable food registry.

TITLE III--IMPROVING THE SAFETY OF IMPORTED FOODSec. 301. Foreign supplier verification program.Sec. 302. Voluntary qualified importer program.Sec. 303. Authority to require import certifications for food.Sec. 304. Prior notice of imported food shipments.Sec. 305. Building capacity of foreign governments with respect to food safety.Sec. 306. Inspection of foreign food facilities.Sec. 307. Accreditation of third-party auditors.Sec. 308. Foreign offices of the Food and Drug Administration.Sec. 309. Smuggled food.

TITLE IV--MISCELLANEOUS PROVISIONSSec. 401. Funding for food safety.Sec. 402. Employee protections.Sec. 403. Jurisdiction; authorities.Sec. 404. Compliance with international agreements.Sec. 405. Determination of budgetary effects.

(a) In General.--Section 414(a) (21 U.S.C. 350c(a)) is amended--(1) by striking the heading and all that follows through "of food is" and inserting the following: "Records Inspection.--"(1) Adulterated food.--If the Secretary has a reasonable belief that an article of food, and any other article of food that the Secretary reasonably believes is likely to be affected in a similar manner, is";(2) by inserting ", and to any other article of food that the Secretary reasonably believes is likely to be affected in a similar manner," after "relating to such article";(3) by striking the last sentence; and(4) by inserting at the end the following:"(2) Use of or exposure to food of concern. > --If the Secretary believes that there is a reasonable probability that the use of or exposure to an article of food, and any other article of food that the Secretary reasonably believes is likely to be affected in a similar manner, will cause serious adverse health consequences or death to humans or animals, each person (excluding farms and restaurants) who manufactures, processes, packs, distributes, receives, holds, or imports such article shall, at the request of an officer or employee duly designated by the Secretary, permit such officer or employee, upon presentation of appropriate credentials and a written notice to such person, at reasonable times and within reasonable limits and in a reasonable manner, to have access to and copy all records relating to such article and to any other article of food that the Secretary reasonably believes is likely to be affected in a similar manner, that are needed to assist the Secretary in determining whether there is a reasonable probability that the use of or exposure to the food will cause serious adverse health consequences or death to humans or animals."(3) Application.--The requirement under paragraphs (1) and (2) applies to all records relating to the manufacture, processing, packing, distribution, receipt, holding, or importation of such article maintained by or on behalf of such person [Page 124 STAT. 3887] in any format (including paper and electronic formats) and at any location.".(b) Conforming Amendment.--Section 704(a)(1)(B) (21 U.S.C. 374(a)(1)(B)) is amended by striking "section 414 when" and all that follows through "subject to" and inserting "section 414, when the standard for records inspection under paragraph (1) or (2) of section 414(a) applies, subject to".

(a) Updating of Food Category Regulations; Biennial Registration Renewal.--Section 415(a) (21 U.S.C. 350d(a)) is amended-- (1) in paragraph (2), by--(A) striking "conducts business and" and inserting "conducts business, the e-mail address for the contact person of the facility or, in the case of a foreign facility, the United States agent for the facility, and"; and(B) inserting ", or any other food categories as determined appropriate by the Secretary, including by guidance" after "Code of Federal Regulations";(2) by redesignating paragraphs (3) and (4) as paragraphs (4) and (5), respectively; and(3) by inserting after paragraph (2) the following:"(3) Biennial registration renewal. > --During the period beginning on October 1 and ending on December 31 of each even-numbered year, a registrant that has submitted a registration under paragraph (1) shall submit to the Secretary a renewal registration containing the information described in paragraph (2). The Secretary shall provide for an abbreviated registration renewal process for any registrant that has not had any changes to such information since the registrant submitted the preceding registration or registration renewal for the facility involved.".(b) Suspension of Registration.--(1) In general.--Section 415 (21 U.S.C. 350d) is amended--(A) in subsection (a)(2), by inserting after the first sentence the following: "The registration shall contain an assurance that the Secretary will be permitted to inspect such facility at the times and in the manner permitted by this Act.";(B) by redesignating subsections (b) and (c) as subsections (c) and (d), respectively; and(C) by inserting after subsection (a) the following:"(b) Suspension of Registration.--"(1) In general.--If the Secretary determines that food manufactured, processed, packed, received, or held by a facility registered under this section has a reasonable probability of causing serious adverse health consequences or death to humans or animals, the Secretary may by order suspend the registration of a facility--"(A) that created, caused, or was otherwise responsible for such reasonable probability; or"(B)(i) that knew of, or had reason to know of, such reasonable probability; and"(ii) packed, received, or held such food.


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